Average hours per week reclaimed by clients within 6 months
Building and leading real businesses — not reading about it
Inc. 5000 — three consecutive years with MINDSCAPE
What clients say
"I didn't realize how much I was the problem until Pete helped me see it. Within 90 days I had my team making decisions I used to make every single day. First vacation in six years — zero crisis calls."
J.K.
Manufacturing · Grand Rapids, MI · 18 employees
"I came in thinking I had a team problem. Pete showed me I had a systems problem. That reframe changed everything. Revenue is up 40% and I'm working 15 fewer hours a week than a year ago."
S.R.
Professional Services · $2M revenue · 12 employees
"I've done other coaching programs. This is the only one that actually changed the way I lead — not just the way I think about it. Pete is the real deal. He's done the thing he's teaching you to do."
M.L.
SBO Coaching · 90-Day Intensive Graduate
Where to begin
Pick the one that fits where you are right now. Every path leads somewhere real.
The Entrepreneur's Trail lays out the 12 stages every small business owner faces on the path to freedom. All 12 chapters. $10 + $3.99 shipping, direct from Pete. The clearest $10 you'll spend this quarter.
Get the Book — $10 + shipping →Every morning Pete laces up and heads for the trail. Bring your most pressing challenge. No agenda, no pitch. Just an honest conversation while he walks. The most useful 20 minutes you'll spend this month.
Book a Morning Call →Pete works with a small number of owners at a time — closely, directly, without a script. Through LEADERWORK's proven framework, clients reclaim an average of 11 hours per week within 6 months.
Explore the Coaching →"Freedom isn't found at the top of the mountain.— Pete Brand, The Entrepreneur's Trail
It's found in how you climb."
Pete Brand
Pete co-founded MINDSCAPE in 2001 — a digital marketing agency that made the Inc. 5000 three years running and was recognized multiple times as one of Michigan's Best and Brightest Companies to Work For.
He also knows what building something real actually costs. The burnout. The 3am ceiling-staring. The moment you text your mentor at 5:30am because you don't know if you can keep going.
Today Pete partners with LEADERWORK to help small business owners build the systems that create genuine freedom. He wrote the book on it — literally.
The trail starts here
Book a free morning call. No agenda, no pitch — just an honest conversation about whatever's keeping you up at night. Most owners leave with a decision they've been sitting on for months.